New campaign draws parallels between active asset management and precision driving with marketing activations during the week of the Schwab IMPACT®2024 conference
, /PRNewswire/ — T. Rowe Price (NASDAQ-GS: TROW), a global investment management firm and leader in retirement, kicked off a new marketing campaign to highlight its actively managed exchange-traded funds (ETFs). The campaign draws parallels between precision driving and the active asset management of T. Rowe Price active ETFs. It debuted this week in San Francisco, coinciding with the IMPACT®2024 conference.
The initiative involves multiple marketing activations, including several brightly colored performance vehicles wrapped in T. Rowe Price active ETF branding that traveled in the vicinity of the conference venue when it started on November 19, taxi top displays in the city, and active ETF video and static signage throughout the terminals, security, transit shelters, and ground transportation areas of San Francisco International Airport.
“We are thrilled to unveil …