T-Mobile faces boycott over its ‘brazenly woke’ sex mentoring program for kids [Video]

13:45 EDT 26 Aug 2024, updated 15:04 EDT 26 Aug 2024

Telecom giant T-Mobile is the latest company to face a backlash over its diversity efforts, including by backing a summit about mentoring gay and transgender kids.

Consumers’ Research, a conservative watchdog, called the cellphone operator ‘brazenly woke‘ over its diversity, equity, and inclusion (DEI) work and urged management to reverse course.

The group highlights T-Mobile’s support for the recent ‘Time to Thrive’ summit in Minneapolis, which had a particular emphasis on mentoring and sex education for LGBTQ+ children.

It’s the latest firm to face a so-called ‘wokelash’ from conservative consumers that’s in recent weeks seen Harley-Davidson, Jack Daniel’s and other top brands to scrap their DEI programs.

‘T-Mobile is brazenly woke and touts its funding of LGBTQ kids programming and DEI practices,’ says the watchdog.