One of T-Mobile‘s recent advertisements included a claim that the BBB National Programs, National Advertising division found to be “ambiguous.” As a result, the NAD recommends that T-Mobile discontinue or modify the ad which claims that consumers subscribing to T-Mobile can “save 20% every month vs. the other big guys.” The big question is which T-Mobile competitors are “the other big guys.”
Charter Communications, the company that owns Spectrum Mobile, used the NAD’s Fast-Track SWIFT process to file a complaint against T-Mobile‘s ad. This is an expedited challenge offered by the NAD to those complaining about just one thing related to an advertisement. The ad, titled “Top Three Plays of the Day,” stars Snoop Dogg who gives narration about three “plays” with some of them featuring Kansas City Chief’s Quarterback Patrick Mahomes.
Play number three shows Mahomes running into a T-Mobilestore while play number two has the Chief’s signal caller holding …