SXSW Sydney 2024 day three recap: [Video]

By James Manning, Alisha Buaya and Jasper Baumann

Day three of SXSW Sydney saw the weather improve as the panels, sessions and networking events continued spark conversations and new ideas. 

Mediaweek was on the ground – here’s what happened on Wednesday, October 16.

The new era of attention-driven OOH with Dr Karen Nelson-Field and QMS

QMS and audience measurement company Amplified Intelligence teamed up to present the results from its global-first research on the role human attention plays in out-of-home (OOH) environments to advertising and marketing audiences at SXSW Sydney.

Christian Zavecz, chief strategy officer at QMS, and Dr Karen Nelson-Field, CEO and founder of Amplified Intelligence, were front and centre, sharing their insights on the data.

The research debunked the myth …