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SXSW drops U.S. Army as sponsor for 2025 festival after artists boycott 2024 event over Gaza [Video]

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Event Marketing and Sponsorships

South by Southwest (SXSW) announced on Wednesday that the U.S. Army would not be sponsoring its 2025 festival after several artists and panelists boycotted the 2024 festival over the Army’s sponsorship. 

“After careful consideration, we are revising our sponsorship model. As a result, the US Army, and companies who engage in weapons manufacturing, will not be sponsors of SXSW 2025,” SXSW said in a statement posted to their website. 

Over 80 artists and panelists dropped out of the March 2024 festival in Austin, Texas, “in solidarity with Palestine,” according to the Austin for Palestine coalition.

“I don’t believe there is an intent to prohibit our participation, or other services, due to the decision regarding sponsorship. Army Futures Command has participated in some capacity every year since it stood up in Austin in 2018,” a U.S. Army spokesperson told Fox News in a statement. 

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The Austin for Palestine coalition called for …

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