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Swing Voters Weren’t Impressed With Trump’s Pennsylvania Rally [Video]

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Social Media Analytics

Former President Donald Trump‘s return to the site of his assassination attempt in Butler, Pennsylvania, for another campaign rally this weekend did not leave swing voters impressed, according to new polling.

An analysis for Newsweek by Impact Social of 37,000 online and social media discussions made on October 5 and 6 using the term “Donald Trump” found that 82 percent of people had negative or neutral sentiments toward the Republican nominee.

“The reality is, if your content is old, people aren’t going to talk about it. And here lies the problem for Trump,” the online monitoring and analysis company wrote in its report. “Political rallies aren’t only about presence.”

Impact Social’s experts read statistically representative samples of posts to produce an analysis. Each post is read from the perspective of a candidate and whether it is seen as “positive” or “negative” depending on who the post is in favor of.

A quarter of posts from people in swing statesshowed …

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