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Strategic Partnerships and Alliances

Swifties for Kamala: How Taylor Swift fans are creating a new blueprint for political organizing [Video]

“Kamala loves a Venn diagram, right? So in one circle, you’ve got Swifties, who love Taylor, and in the other circle, you’ve got people who love Kamala. In the middle, you have us — you have these people who support Taylor and support Kamala,” Lexa Hayes, the friendship bracelet coordinator of the new organizing group Swifties for Kamala, tells Mashable. 

Hayes is one of many Taylor Swift fans who have joined Swifties for Kamala, a coalition of fans campaigning for presidential hopeful and current Vice President Kamala Harris that operates independently of Swift herself, who still has not offered an endorsement of either candidate in the upcoming election. Born out of a tweet, the organization takes advantage of Swift fans’ pre-existing passion and online savvy and aims to use it to turn the presidential election blue. 

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Always interested in politics, Hayes never knew how to get …

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