Swachh Bharat Mission drives toilet cleaner usage in India by 53% in 2024 [Video]

Swachh Bharat Abhiyan or Clean India Mission h,as driven toilet cleaner usage in Indian households by 53 per cent in 2024, according to a report.

The report by Kantar, a market research firm, showed that the country has seen a dramatic rise in the use of toilet cleaners and floor cleaners. From 19 per cent and 8 per cent, respectively of households using these in 2014, it more than doubled to 53 per cent using toilet cleaners and 22 per cent buying floor cleaners in 2024.

Launched by the government on October 2, 2014, the Swachh Bharat Mission is a country-wide campaign initiated to eliminate open defecation and improve solid waste management and to create Open Defecation Free (ODF) villages.

The report attributed the growth of toilet cleaner usage in households to the mission’s success, coupled with marketing efforts. It said the mission significantly improved hygiene awareness and product penetration, particularly …