Sustaining fan base on and off court, Damion Chatmon [Video]

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In this Sports Geek Throwback, Damion  and Sean discussed Sustaining fan base on and off court:

• Community Engagement: The Cavaliers built a strong relationship with their community, which helped sustain fan loyalty even during less successful seasons
• Consistent Offerings: By providing consistent and appealing offerings both on and off the court, the team was able to keep fans coming back
• Understanding Fan Needs: The organization used data and business intelligence to understand and meet the needs of their fans, ensuring a positive experience regardless of game outcomes
• Resource Allocation: During challenging seasons, the Cavaliers allocated more resources to maintain fan engagement, demonstrating their commitment to their supporters
• Positive Revenue and Retention: Despite on-court challenges, the team’s focus on community and consistent offerings helped them remain positive in terms of revenue and fan retention