Sustainability and Belonging are leading the way to Net Zero at GroupM [Video]

GroupM is one of Ireland’s largest media investment companies and part of WPP, the largest global marketing communications group. Based at Christ Church Square in the centre of Dublin, GroupM and its agencies, Mindshare, EssenceMediacom and Wavemaker, are leading the way to Net Zero.

CLIMATE ACTION

Many of GroupM’s clients are already making significant progress on reducing emissions, committing to setting science-based targets and innovating to reduce the impact of their operations.

GroupM’s expertise in the measurement and management of advertising-related emissions is important in reaching mutual goals.

GroupM has already created a carbon calculator designed to determine the emissions impact of media plans and will continue to share innovations for the benefi t of the wider industry.

LEADING THE INDUSTRY

Ad Net Zero is the climate action working group within the Institute of Advertising Practitioners in Ireland bringing together advertisers and their agency partners to work together to drive carbon-curbing measures.

The group …