SuperTruth Acquires imaware and Enables Future Of Reliable AI Data Management and Better Health Outcomes | PR Newswire [Video]

Real-time information aligns with first-party diagnostics to remediate data decay and reveal pristine insights into medical information

, /PRNewswire/ — SuperTruth, a first-party data company focused on developing and augmenting technology and catalyzing investment where innovation and data intersect, announced today the acquisition of imaware, a leader in at-home testing and the insight infrastructure that powers health and wellness brands. With this acquisition, SuperTruth will empower enterprise-focused systems to enable patients and businesses in the healthcare industry to understand and manage data in more accurate and impactful ways.

SuperTruth’s platform unifies fragmented health data by centralizing and classifying first-party information into a single, structured source of truth. This approach enables proactive health management and is a marketplace for anonymized, person-controlled health data. According to McKinsey, data-related inefficiencies cost the U.S. healthcare system over $265 billion annually.

“At its core, SuperTruth enables companies to unlock the full value of their data through meticulous data …