This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George dive right into the evolving trends in the watch industry, particularly the colorful watch trend and its implications for retailers and consumers. They explore the psychology behind watch choices, the recent controversial launch by Patek Philippe, and the elitism of luxury brands. The conversation also delves into how brands can assert their personalities in a competitive market and the importance of authenticity in marketing strategies. Ariel and George also discuss the importance of brand ambassadors, the impact of generative AI on design, and the evolution of creativity in the watch industry. They explore the missed opportunities for Rolex in its Formula sponsorship, the influence of political sentiment on luxury markets, and the value of rediscovering affordable watches. George also shares exciting developments for the Bamford Watch Department …

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