A new survey by market research company Talker Research has revealed a startling reality: the average American consumes a daily amount of sugar that far exceeds the recommended intake levels.
The findings, commissioned by Hint Water, underscore a critical need in the U.S. for better awareness and healthier habits around sugar consumption and hydration. The study also found that sweet treats rank highly among the priorities of many Americans, with more than one in 10 respondents reporting that they would make time in busy schedules to obtain a sweet treat.
Conducted from May 30 to June 3, 2024, the survey analyzed the habits of 2,000 Americans, uncovering that the average individual ingests 99 grams of sugar each day—more than what is found in two 12-ounce cans of soda. This translates to 36,000 grams, or nearly 80 pounds, of sugar annually.
Despite efforts by 85 percent of respondents to reduce their …