Both HanLi’s graphic and typographic outputs are equally as effortless, pleasant and confidently simple as one another, resulting in work that feels like it was always meant to be precisely the way it was created. This irreverent visual strength is perhaps due to HanLi’s creative philosophy, or rather, its lack of one, refusing to follow a formula as a studio. “There is an unofficial studio rule that with every new project, if possible, we try something new,” Elias and Lucas say, leading to work that, albeit challenging, is always refreshing and never repetitive. “Additionally, when working on a concept we sometimes ask ourselves how this piece of graphic design might age,” looking to create work that doesn’t tap into trends whilst equally avoiding the “boring” side of design. “Ultimately, our goal is to be excited and interested in what we do and have some fun as well.”
Elias and Lucas’ …