Studio Birthplace See’s the Forest and the Trees in Canopy’s Pack4Good Spot – Motion design [Video]

Continuing their quest to raise awareness of global issues, Studio Birthplace leverage their narrative and VFX talents to help environmental non-profit Canopy sound the alarm that 3.1 billion trees are cut each year for paper packaging.

Directors Sil van der Woerd and Jorik Dozy at Studio Birthplace: “In the face of our climate crisis, every industry must transition towards zero-impact, sustainable solutions. Making packaging from agricultural residues and discarded food waste instead of living trees, is a perfect example. 

“We felt it was crucial to depict trees not as mere trunks that look like resources, but as living beings that are part of complex ecosystems.”

“What does the volume of 3.1 billion trees look like? When considering how to best visualize this, we felt it was crucial to depict trees not as mere trunks that look like resources, but as living beings that are part of complex ecosystems, providing habitats …