Street Tequila: How a family lockdown project became the UKs latest alcohol brand [Video]

Green Square director Barry Dudley takes us through his and his daughter Abi’s journey from opportunity to optic.

When Abi, the daughter of marketing sector advisory firm Green Square partner Barry Dudley, found herself withdrawing from university during the uncertainty of the pandemic, the pair decided to turn that unexpected break into an opportunity.

What they kick-started as a purely theoretical father-daughter project to learn about the basics of business and branding steadily transformed into something much bigger and very real – the creation of Street Tequila, a small-batch tequila brand with an unexpected origin and an authentic brand story.

“The idea was simply to give my daughter something to focus on,” Dudley explains. “I wanted to teach her about brands and business, two worlds I know a little about. We decided to center it around a product, something really tangible.” At a time when everything had been turned upside …

Tags Green Marketing, Green Packaging, Green Values, Socially Responsible Branding