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7 Invisible Obstacles to Digital Marketing Success
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Stream It Or Skip It? [Video]

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E-commerce Marketing

Buy Now! The Shopping Conspiracy is ostensibly a documentary about a serious topic, but it’s presented in the type of sensationalist-infotainment package that renders it a prime slab of Netflix Kontent (sic). Director Nic Stacey (The World According to Jeff Goldblum) aims to expose the dark underbelly of modern consumerism, digging into how modern tech companies, clothing designers and e-commerce businesses get people to buy more and more and more stuff without considering what’ll happen to that stuff once it’s no longer useful. Compelling topic, for sure. He uses the usual documentary means to make his point: talking heads, archival footage and all that stuff. But he also deploys an annoying AI bot as a narrator that you’d want to immediately ship to the landfill, if it wasn’t already overflowing with the old phones, toys and clothing you and I have thrown away. 

The Gist:Amazon. Adidas. Apple. They’re all global behemoth conglomerates worth billions and billions of dollars, and the …

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