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STB has given grants to leisure events since 1998, with thorough assessment of benefits: Alvin Tan , Economy & Policy [Video]

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Event Marketing and Sponsorships

THE Singapore Tourism Board (STB) has been supporting leisure events through grants since 1998, with “thorough assessments” of the expected benefits, said Minister of State for Trade and Industry Alvin Tan in Parliament on Tuesday (Mar 5).

These include the qualitative and quantitative benefits of any proposed event, such as its ability to drive foreign visitorship and tourism receipts; incorporate unique and innovative programming; and profile Singapore as a vibrant and appealing destination, said Tan.

“These events are also expected to create value by generating more business for our companies here, adding to Singapore’s vibrancy and also amplifying Singapore’s global brand and international stature,” he added.

He was replying to questions from Members of Parliament (MPs), following the news that STB had given a grant to make Singapore the only South-east Asia stop in megastar Taylor Swift’s latest tour. Swift held the first of six shows here on Mar 2, …

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