A beauty startup in India is under fire for a marketing initiative gone awry.
Following an internal wellness survey, employees at YesMadam received an email stating the company “made the difficult decision to part ways with employees who indicated significant stress.”
The email has since gone viral on social media, with A LinkedIn post of featuring the email garnering thousands of reactions and comments.
“Wow, so now employees have to stress about not showing stress? That’s next-level irony,” one person commented, while another wrote, “Never complete a survey at work, especially the ones they claim are anonymous.”
The company later addressed the layoffs with a statement.
“No one was fired at YesMadam,” the company said. “Let us be clear: We would never take such an inhumane step.”
Mayank Arya, YesMadam’s co-founder and CEO, said the picture on LinkedIn was the first step of a marketing initiative shedding light on workplace stress and mental health.
He claimed the campaign intended …