Starcom and DMG Media shortlisted for Music Sponsorship ESA award [Video]

Media Agency Starcom and DMG Media have been shortlisted for this year’s ESA Music sponsorship award for their collaboration on Bulmers Sounds from The Secret Orchard.

The project, a 16 week podcast and video campaign promoting the Blumers’ end of summer festival, saw DMG Media produce weekly videos from the Secret Orchard created at their Haddington Road Hub in Dublin 2.

“Sounds from the Secret Orchard” wasn’t just another campaign; it marked a strategic shift for Bulmers, fundamentally altering how we engage with the youth market.

Through innovative collaboration and a bold, integrated approach, the nominees achieved a significant transformation in brand perception, setting a new standard for marketing excellence.

This campaign stands as the most successful initiative ever undertaken on Extra.ie.

In an age where capturing consumer attention through sponsorship is akin to discovering the holy grail, Bulmers seized the challenge of engaging younger audiences and turned it into an …