Categories
Global Marketing Strategies

Starbucks doubles parental leave amid massive turnaround effort [Video]

Starbucks CEO Brian Niccol, just about four months on the job, has taken on the challenging task of turning around the world renowned coffee giant, using key strategies to drive change and create what he hopes will be the “unrivaled best job in retail.” Chief among them: transparency and swift decision-making.

One of his latest decisions came from an employee email, internally called partners, asking for longer parental leave.

“It caught my attention. I followed up with the team, and then we reached out to a few more partners,” Niccol told FOX Business digital in an exclusive interview. He quickly decided that “this is one we can take action on.”

THE NEW STARBUCKS STRATEGY: WILL CEO BRIAN NICCOL’S PLAN WORK?

Starting this spring, the company will double its paid parental leave benefits. For some workers, it’s as much as three times the original amount. 

For instance, paid leave for birth mothers is increasing …

Watch/Read More