The co-branded Messi x Stanley 1913 collaboration reinforces Stanley 1913’s position at the intersection of sport, beverage and culture
, /PRNewswire/ — Today Stanley 1913, the iconic and innovative lifestyle brand that moves at the speed of culture, announced a strategic partnership with one of the greatest athletes in the world, Leo Messi. This collaboration serves as the brand’s first-ever multi-year partnership with the brand of the professional athlete, and combines Stanley 1913’s originality and innovation with Messi’s unmatched talent and dedication for his sport.
“The Messi x Stanley 1913 partnership is a lifetime in the making,” said Matt Navarro, global president, Stanley 1913. “Stanley 1913 has been a part of Leo’s family and life since he was a kid growing up in Argentina. His authentic use of Stanley 1913 products in his daily life, including our Originals mate collection, makes this a perfect fit. We are excited and proud to introduce iconic and innovative …