Stackless Data Unveils Groundbreaking White Paper: “ROAS is Dead – How to Maximize Your Marketing Dollar” | PR Newswire [Video]

, /PRNewswire/ — Stackless Data, a leader in innovative marketing solutions, today announced the release of its latest white paper, “ROAS is Dead – How to Maximize Your Marketing Dollar.” This comprehensive guide challenges the over-reliance on Return on Ad Spend (ROAS) as a primary metric for marketing success and introduces cutting-edge alternatives to maximize profitability and scalability in the evolving digital landscape.

The white paper exposes the critical flaws of ROAS, arguing that it oversimplifies complex customer journeys and ignores key business factors like lifetime customer value, acquisition costs, and true profitability. It advocates for a paradigm shift toward the Lifetime Value to Customer Acquisition Cost ratio (LTV:CAC) and introduces the Profitable Scaling Margin (PSM) as more reliable metrics for assessing marketing performance.

“Many businesses are trapped by the limitations of ROAS, focusing on immediate revenue without considering the bigger picture,” said Nachi Mehat], CEO of Stackless Data. “Our white …