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Stabilising the Market: A collaborative approach to post-election price gouging [Video]

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Global Marketing Strategies

Ghana’s vibrant political landscape often witnesses a predictable phenomenon following a change in government: a surge in prices of essential goods. This isn’t merely inflation; it’s often a calculated strategy by some traders to undermine the newly elected administration by making it appear incompetent in managing the economy.

As the Mahama-led government prepares to assume power, proactive measures are crucial to mitigate this anticipated challenge and ensure a stable economic climate for all Ghanaians. The key lies in strategic collaboration, particularly with the country’s influential market queens.

The tendency for some traders to exploit political transitions for personal gain is a recurring issue. Loyalties shift, and those who perceive themselves as not aligned with the new government might resort to price hikes, creating artificial scarcity and fueling public discontent. This tactic is cynical and harmful, impacting the most vulnerable members of society – those already struggling to make ends meet. …

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