St. John’s Fashion Week takes off in N.L. [Video]

A burst of creative energy has focused in St. John’s as the city’s first-ever fashion week heads towards weekend events.

So far, the program has sold out every ticketed event, impressing even the co-creators Roger Maunder, David Howells and Jessica Brown.

“People are hungry for it and they want to see it, so we’re just giving them what they want in a lot of ways,” said Maunder.

Maunder said the trio, who are media professionals, were working together earlier this year on a separate film project when the idea formed for a fashion week of their own. Planning ballooned from there.

“My background is in film and television production, and I’ve actually done a lot of travelling to different cities like Toronto and Los Angeles and seeing… the fashion events and just being inspired by that,” said Brown. “And thinking, ‘why can’t we do something like that at home?'”

Each …