St John Ambulance Victoria gets real about home accidents adobo Magazine [Video]

MELBOURNE, AUSTRALIA — Australia’s most dangerous home takes center stage in a new integrated campaign for St John Ambulance Victoria to highlight how accidents and injuries can often strike when and where they are least expected.

Created by Melbourne independent agency Town Square, the “If it happens at home” campaign builds on the “Know First Aid” brand platform. The first campaign, also from Town Square, broke category convention by switching the focus from victim to responder with the public outcry “Does anyone know first aid?” This latest phase makes it personal, confronting people with the reality of being powerless in the place they should feel safest.

Brendan Day, Executive Creative Director at Town Square, said, “This campaign doubles down on the less is more approach to storytelling. Instead of featuring panic or people, it focuses on simple everyday scenes at home that hint something has gone wrong, creating tension and inviting viewers to fill in the devastating blanks. By …