Spotlight On – Craig Bates, Client Success Lead at Impression [Video]

Welcome to Spotlight On, but this time with a twist! In this series, we talk to some of our very own brilliant employees about their career paths and what it’s really like to work at Impression.

This interview is of Craig Bates on an individual basis and is about his career progression to date. All opinions, ideas and comments were current at the time of filming and do not necessarily reflect those of his current or former employers, respective parent companies or associates/colleagues.

In this episode, Craig Bates, Client Success Lead, talks about the importance of effective account management at agencies, how to approach working with clients, and the challenges of a client-facing role.

See the complete list of topics we cover in the description below:

• 00:23 – Introduction to Craig and his role
• 01:20 – A day in the life of a Client Success Lead
• 02:25 – Choosing Impression and staying here
• 04:22– Impression’s approach to working …