Lachlan and Austin Macfarlane are multi-disciplined filmmakers and content creators, whose creative work has amassed hundreds of millions of views online. After several years in the film and television industry, Lachlan and Austin took to social media to translate their filmmaking skills into engaging and shareable content.

They have travelled the world working with major brands such as Warner Bros, Sony Pictures and Amazon Prime, represented Australia at Cannes after winning the 2023 Cannes Young Lions Film category and recognised as the Most Influential Creators by the Australian Influencer Marketing Council Awards. In the ever-evolving landscape of digital entertainment, Lachlan and Austin Macfarlane are navigating the intersection of social and traditional media. Most recently, they participated in Screen Queensland’s Channel Lab: YouTube Accelerator initiative and have returned from international creator conference VidSummit in the US which they attended as part of the program.

What drove your move into online creation?

Our journey into online creation began in 2008 with our first YouTube video, …

Tags Content Marketing, Digital Marketing, Influencer Campaigns, Social Influencers