Spending in the new era of AI adobo Magazine [Video]

MANILA, PHILIPPINES — Business owners, marketers, strategists, and data scientists convene to discuss the future and more possibilities that can be unveiled by AI at “GCash Insider: Spending in the new era of AI” last June 19 at BGC Immersive, Taguig City.

The event brandished a futuristic feel with its guests engaging in various digital activities, together with an AI-powered host that reported real-time results from the surveys and polls its guests answered.

“Today, we’ll explore the intersection of AI and marketing,” said Winsley Bangit, Head of New Business at GCash, who shared welcoming remarks. “Driven by innovation, customer centricity, and AI-driven insights, we find more meaningful engagements for our customers.”

Claude Gomez, Head of Marketing Strategy and Insights at GCash, delivered his keynote speech “Profiling on Hyperdrive: Mastering Consumer Segregation.” In his talk, he emphasized how AI has changed marketing in unprecedented ways as seen in the innovations manifested in audience targeting, visual development, and data analytics. Some examples he mentioned involve insights on bill payments, online purchases, and hyper-specific customer profiles.

With the …