Sophisticated Happiness: Clim Studio for Roger & Gallet – Motion design [Video]

Founded in 1862, venerable French perfume brand Roger & Gallet looks anything but its age in this series of effervescent new spots from Clim Studio in Barcelona crafted to “exude joy and sophistication”.

Clim, Director/ECD at Clim Studio: “Roger & Gallet commissioned us with their new summer online worldwide campaign. A colorful visual language that unfolds in a series of films to help advertise their three most famous products: the Wellbeing Soap boxes, the Solid Perfumes, and their Water Fragrances. 

“Carefully designed scenes, the vintage touch added with some music-related objects, and the vivid color palette introduce their new brand style, radiating femininity, lightness, and charm.”

“We developed a visual language imbued with a vintage, Pop Art flair. Our designs, much like R&G’s wellness products, capture the essence of natural flowers with citric and delicate notes, all conveyed through a dynamic and youthful motion language. Carefully designed scenes, the vintage …