Sony Electronics and the National Football League announced a deal Wednesday naming Sony as an “official technology partner of the NFL.”
The San Diego-based subsidiary of Sony Corporation of America will also become the league’s new official headphones provider.
The partnership includes an expansion of Sony’s sports technology through Hawk-Eye Innovations to support officiating and the development of on- field and sideline technologies, including a new coach’s sideline headset that will debut in the 2025 season.
The NFL and Sony will work to develop the headset supporting coach-to- coach communication on the field, officials said. The units will be powered by Verizon Business’ Managed Private Wireless Solution running on Verizon’s 5G network.
Sony’s Hawk-Eye tracking services will be utilized to further enhance the accuracy of game-critical items like line-to-gain measurement.
“Building upon a long-established relationship, the NFL looks forward to embracing prominent industry leader, Sony, as an official technology partner,” …