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Solve 7 unique challenges for communications professionals [Video]

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Global Marketing Strategies

“A good tool improves the way you work. A great tool improves the way you think.”

Jeff Duntemann

There is no shortage of articles that explore the multitude of challenges for communications professionals when it comes to sending emails. Lengthy internal approvals processes, employee fatigue, AI adoption and information overload by recipients are all among the issues cited.

While these are valid points, one key challenge is almost never mentioned: Communications professionals who use software that is built for marketers.

This product mismatch causes friction at best. At worst it creates unnecessary overhead, productivity issues, frustration and it impacts the effectiveness of your communications strategy and in turn your relationship with your contacts.

  1. Your mandate is misunderstood: you are a communicator, not a marketer
  2. Data must be stored in Canada, on Canadian servers
  3. The email marketing software you use is cluttered with features you don’t use
  4. You can’t send mandatory emails to opt-in lists
  5. List management isn’t flexible. Audiences aren’t enough
  6. Insufficient customization options risk your organization’s reputation
  7. Managing …

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