Soles4Souls Launches New Campaign, Signs Ashley Cooke as Ambassador Footwear News [Video]

Soles4Souls is taking its shoe and apparel donation efforts coast-to-coast with the launch of its first national brand awareness campaign.

The new campaign, dubbed “No into Yes,” aims to encourage Americans to donate shoes and apparel for children in vulnerable communities, the global nonprofit organization said on Wednesday. Inspired by the iconic “no shirt, no shoes” signage, Soles4Souls’s new spot looks to showcase the transformative power of providing footwear and clothing to those in need.

The national campaign brings a full-funnel approach and looks to build awareness and donations across multiple audiences, the organization said. Phase 1 launches today using a mix of local awareness tactics that spans Meta, OOH, social, and digital.

To further help launch the initiative, Soles4Souls has brought on country singer Ashley Cooke into the fold as an ambassador to empower communities to support the mission. 

“I’m so excited and humbled to team up with Soles4Souls to help turn …