Social Puzzle Metaverses : Rubiks Run [Video]

In partnership with user-generated content game development studio The Gang, Spin Master developed Rubik’s Run for Roblox to bring a beloved puzzle to a younger demographic.

“With Rubik’s Run, we’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s global head of Studios, Digital Games, “Working together with The Gang, we’ve ensured that the essence of Rubik’s—strategic thinking and creative problem-solving—shines through in an interactive and exciting new format.”

The experience fuses puzzle-solving with social gaming, challenging players to collect pieces to unlock new islands, collaborate with friends to discover secret levels and collect exclusive rewards. All while having fun within the immersive Rubik’s Cube world, young gamers will build valuable skills like critical thinking, spatial awareness and problem-solving.