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Influencer Marketing

Social Media Star Knowa Develops Show for Roland Martin’s Platform [Video]

One of the biggest cultural trend stories coming out of last week’s Democratic National Convention in Chicago was the party’s warm embrace of social media creators and influencers. No social media maven on the ground at the United Center got more of a boost out of the DNC marathon than 12-year-old Knowa De Baraso of Atlanta.

The precocious pundit, who is home schooled and lives with his mother, went viral on Day 3 of the DNC after his encounter at the United Center with Mike Lindell, CEO of MyPillow and vocal booster of former President Donald Trump. In an exchange that was conveniently shot on cell phone video from multiple angles, De Baraso made quick work of the hyperbolic Lindell as the latter spouted off supposed facts about election fraud in De Baraso’s home state of Georgia.

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De Baraso’s memorable retort to Lindell was quickly converted to a tagline for his merch (T-shirts, tote bag, …

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