Social Media Marketing involves everything related to managing social media accounts, including social content, leveraging analytics, engaging with your audience, and staying adaptable to frequent algorithm changes. Businesses can maximize the impact of their social media presence with effective planning and measurement of their strategy. This is a presentation on social media marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
Lecture Slides: https://www.slideshare.net/slideshow/social-media-marketing-lecture-for-advanced-digital-social-media-strategy-at-uclax-mgmtx-46605/267144108