If you are seeking a career as a Social Media Manager, or looking to hire a candidate for this role, this comprehensive guide will provide you with the essential information you need.
We cover everything from the key responsibilities of a Social Media Manager, the required skills, salary expectations and what employers are looking for today.
If you’re an employer looking to recruit a Social Media Manager please see our Digital Marketing page or click the button below to speak to us directly.
What does a Social Media Manager do?
A Social Media Manager is responsible for managing a company’s presence across social media platforms including Facebook, Twitter/X, Instagram, LinkedIn and TikTok. They create and share engaging content, interact with followers and build a strong online community that aligns with the brand’s voice and goals. Whether it’s handling content creation, managing paid ads, or tracking campaign success through analytics, Social Media Managers play a crucial role in …