Social media in financial services: Tips, stats, and examples [Video]

Things are changing fast in financial services, from the rise of crypto to the growth of the fintech app category to the development of robo-advisors. As financial services becomes a more digital industry, social media marketing is becoming a more critical means of promotion in the space.

Even if your organization leans more traditional, social media is a necessary channel to reach younger clients. And you need to be prepared for what’s coming. Gartner found 75% of financial services leaders expect significant changes in the industry by 2026.

Here’s why (and how) to build a financial services social media strategy this year.

1. Reach new audiences

Social media is where Gen Z goes in search of financial information. The oldest members of this age group are turning 25 this year. …