Mobile applications have truly revolutionized the world we live in. Perhaps the most obvious example of these is social media apps.
Social media apps are huge. To put into perspective just how big this industry segment is, consider this, the global social media app market was valued at USD 39.7 billion in 2021 and is expected to grow at a CAGR of 23.6% from 2022 to 2030. This is a nearly unparalleled growth figure that is unmatched by nearly any other industry.
The demand for encrypted messaging apps, video chat services, and augmented reality-based features such as image filters have made social media apps extremely popular among all age groups. As with all of the leading social networking applications, artificial intelligence-based features such as personalized content and improved communication tools offer an even more engaging user experience while allowing them to tailor products such as advertising for individual users.
Although social media platforms like …