Snoop Dogg and Solo Stove deliver Blunt Marketing in latest ads [Video]

Dive Brief:

• Solo Stove, the maker of smokeless fire pits, is teaming up with Snoop Dogg again in a campaign the marketer says is its largest to-date, according to information shared with sister publication Marketing Dive. The Martin Agency worked on the effort.
• “Blunt Marketing” features Snoop Dogg and his longtime collaborator Warren G engaging in a “blunt” session — a play on the word’s definition as both a type of rolled marijuana cigarette and a candid approach to a topic, in this case the brand’s products. The campaign is set to air across video, digital, social channels and more. 
• The effort, which will last through the end of the year, features limited-edition merchandise and high visibility placements on programs including Amazon’s Thursday Night Football, NFL Sunday Ticket and “The Voice.” The latest effort from Solo Stove follows its “Snoop Dogg …