If you’ve been using digital marketing to reach your target demographic, you should be familiar with and comfortable using the two largest platforms, Facebook and Instagram. If not, take a few minutes to read up on their differences and similarities.
But increasingly, digital marketers are feeling pressure from upper management to explore a third platform: Snapchat.
Chances are, they heard about it from a teenager or college student in their life, and now they think that your company should be advertising there.
Or maybe, on the flip side, you’ve been encouraging your company to advertise on Snapchat. Still, you’re receiving pushback from your company due to Snapchat’s dubious reputation (some claim that Snapchat was founded to enable sexting, but founder Evan Spiegel denies this).
Either way, this article will help you decide whether or not you should devote your time and social media marketingbudget to Snapchat. Since Instagram is the platform that competes most directly with …