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Sustainability Marketing

Smurfit Westrock’s new paper pallet wrap making supply chains more sustainable [Video]

Smurfit Westrock is helping to companies to make their supply chains “significantly more sustainable” with its innovative new paper pallet wrap.

The Irish-headquartered company has produced a 100% paper-based alternative to the polyethylene stretch wrap that is commonly used to stabilise pallet loads in transportation.

The global stretch wrap was valued at $4.27bn in 2023 and is projected to grow significantly.

The pallet wrap is made from Nertop Stretch Kraft paper, which is fully recyclable, and its capabilities also include high energy absorption and strong performance in humid conditions.

The product is the latest addition to Smurfit Westrock’s Better Planet packaging portfolio, which seeks to reduce the environmental impact of packaging.

Glass supplier Encirc was the first company in the UK to use the new paper wrap, and named Smurfit Westrock as sustainability champion at its partnership day in September.

“Sustainability is at the heart of everything we do at Encirc, and it is heartening …

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