Smirnoff Collabs with Artists Leila Dey and Isaac Zale [Video]

Leading vodka brand Smirnoff has a storied relationship with music. Believing in the medium’s unique ability to bring people together, Smirnoff has championed emerging artists and helped cultivate their fanbase since the brand’s inception. Today, the label continues to unite people through the power of sound as they tap emerging Canadian musicians Leila Dey and Isaac Zale to create an electric, party-ready soundtrack for its “WE DO WE” campaign. The campaign aims to fuel social connection and encourage more moments of inclusive joy.

Smirnoff’s push to connect individuals on a deeper level comes at an apt time as recent studiesshow Gen Z and millennials reporting increasing feelings of disconnection and loneliness. To combat this global joy recession, Dey and Zale embarked on a musical journey to produce original tracks that were rooted in their own experience. The four-track EP celebrates the spirit of collaboration, inherent in Smirnoff’s ethos, by blending both artists’ distinct backgrounds …