Sleek and Sweaty: Found Romances Ralph Lauren’s Elixir – Motion design [Video]

London’s Found Studio, whose visual exploits we follow here, merges their mastery of CG style with steamy fashion live-action by director/photographer Alex Nataf-Taghizadeh for the launch of Ralph Lauren’s Romance Elixir fragrance.

CD Clayton Welham at Found: “Embodying a sense of burning passion and total freedom, the Elixir fragrance brings a new intensity to Ralph Lauren’s Romance range. The campaign needed to bring new energy to target a younger demographic whilst sitting alongside the existing fragrance family. 

“We blended a shallow depth of field with a gentle, flowing motion to bring out the natural intricacies, rich colors, and beautiful imperfections that define the fragrance.”

 “To enhance the Elixir’s hero ingredients – the Damascena Rose, Lychee, and Benzoin – we blended a shallow depth of field with a gentle, flowing motion to bring out the natural intricacies, rich colors, and beautiful imperfections that define the fragrance.

“Beyond the photo-real product visuals, we were also tasked with defining abstract and …