Delhi: Skechers has unveiled the signing of cricket player Ishan Kishan as brand ambassador for Skechers India. The wicket-keeper batsman has been competing this season in the first Skechers cricket boots set to launch in the future. Kishan will also appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections.
Kishan shared his enthusiasm about the partnership, saying, “I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone.”
Rahul Vira, CEO, Skechers Asia, said, “The signing of Ishan Kishan is a milestone for Skechers. We see this as an opportunity to tap into India’s love for cricket, and are proud to have Ishan on …