360-degree video is really having its moment. Now that playback is available on YouTube and Facebook, consumers are going to be expecting to get into the heart of the action in your brand content. In fact, Facebook’s product director, Fidji Simo, recently highlighted the importance of 360, immersive video for the social media channel: “We build products based on what the audience tells us they want. People want to feel like they’re part of the action”.
Harnessing new technology is an effective strategy for brands to cut through the crowded marketplace (what we like to call the content soup), and the time is right to cut through with 360-degree experiences before your competitors do.
Here are six of the best 360-degree videos we’ve spotted recently to inspire you to go immersive too.
Emotional connections for the charity sector
Developing empathy with the beneficiaries of a charityis essential to building brand trust and increasing donations. The immersive …