With a third of all internet traffic now coming from video, technology brands have to do all they possibly can to push the envelope and really get consumers and businesses sharing and talking about their promotional video output.
From a directorial point of view, technology products and services are considered to be innovative and luxurious. Aspirational imagery and language are therefore essential components in video to help sell ‘the dream.’ However, these are not the only elements of filmmaking which can turn a video view into a purchase.
Here we will take a closer look at some of these elements through great examples of technology video marketing campaigns done right.
Adobe’s Dream Bigger
This isn’t just about football. It’s about Adobe’s commitment to championing creativity and diversity in every corner of society. By focusing on real, relatable narratives and leveraging the influence of prominent athletes, the campaign hits all the emotional beats while showcasing Adobe …