Singlife supports Singaporeans ‘Dreams’ of financial freedom adobo Magazine [Video]

SINGAPORE — Financial services company Singlife has launched its latest 360 “Dream” campaign, emphasizing its role in helping Singaporeans achieve financial freedom.

It kicked off with a brand film, the third starring Mediacorp artiste and Singlife brand ambassador Pierre Png, which builds on the story of its 2023 campaign, “The Dream.” The 2024 Dream campaign continues to play on the local expression, “Caaaaan!,” to encourage consumers to dream big and plan so they can achieve their goals in life — no matter how big or small.

Kicking off the campaign is a light-hearted film titled The Dream: Eco Home. Inspired by Singaporeans’ responses to Singlife’s 2023 Financial Freedom Index (FFI), the commercial taps into the insight that many Singaporeans see the ability to give back to society as one key indicator of financial freedom.

It follows the story of a couple who dream of building an eco-home, reflecting an increasing focus on a sustainable, zero-waste future for all. Unfazed by …