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Simon Cowell Takes on New Judge Role to Review Domino’s Pizza [Video]

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Global Marketing Strategies

Simon Cowell has taken on his tastiest judging role yet.

The long-time talent show judge brings his critical eye to Domino’s in the chain’s newest batch of commercials.

The two advertising spots are full of language he used throughout his years as a judge on bothThe X Factor and American Idol. In the commercials, the America’s Got Talent judge emphasizes his desire for perfection as one of the pizza chain’s “quality captains.”

“At Domino’s, our stores now have quality captains, those who demand perfection,” a voiceover says at the start of one of the clips.

Simon Cowell steps in as Domino’s ‘quality captain’ in new commercials.

Domino’s

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Cowell challenges three employees to “impress” him. Their first pizzas do not do the trick.

“Terrible, pathetic, I …

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