Signals from Salesforce: Data integration and gen AI in focus [Video]

The rise of generative artificial intelligence is forcing solutions companies to refine operations. One of those is Salesforce Inc., whose considerable yet disparate platforms across sales, customer services, analytics, and e-commerce have been integrated through enhanced data integration as it eyes a more cohesive positioning in the enterprise software space.

“Salesforce has always been hampered by the reputation of having multiple disparate systems through acquisitions and multiple platforms not working well together,” said John Furrier (pictured, right), chief analyst at theCUBE Research. “This Dreamforce could be Salesforce living the dream, bringing it all together and building those abstraction layers and making gen AI the glue layer, so to speak, to … abstract away all the complexity, reduce the steps it takes to get things done.”

Furrier was joined by fellow theCUBE Research analyst Christophe Bertrand (left) for an analyst segment at Dreamforce, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They dissected the route for Salesforce …